Task 2 – Secondary Research

I have been tasked with defining the audience of popular game GTA 5, To do this I have used different sources such as Media, The producers of the game and other means across the internet. I have come up with the final conclusion of what I believe from the research I have gathered Will be the target audience for GTA 5.

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0-MQgCqE8rH_RokMLrmxSURDxN9SIWxdK6BZe7ievSfrIGABCcyX966o0fgIfRbOPR0_7HUjXjjW3_bPvPnsNYegfwCOVYXiy-qvqyAAtKOKALpLx_Ho9nT8p-0oYiXvUaAwQL3qJ4PuY/s1600/download.jpg 

The age group mainly linked with GTA is that of Mature to adults so in the range of 18 to 24. In my opinion this is stereo typed as from articles I have read many seem to link GTA with older age groups which I can definitely see as a possibility due to the nature of the game being quite graphic and also having many adult themed events that even young teens may find un-nerving. GTA may be classed as an Eighteen game but from personal experience I know that this isn't the case as children ranging from 12 to 18 play this game so I do not think that much research can really be conclusive. As myself being 17 and have played his game since the release as proof of this.

The daily mail a well read newspaper around England has released an article stating that people over the game of forty are more likely to play violent games than people under the game of thirty,

'Granddad' Theft Auto: Middle-class, middle-aged parents are most likely to play violent crime game, Online players of Grand Theft Auto V are 33 per cent more likely to have children and are twice as likely to be married, according to a study, Exponential interactive found gamers were also 54 per cent more likely to be in the middle income bracket, The video game is particularly popular among the 55 to 64-year-olds. - Quote from the article

http://www.dailymail.co.uk/sciencetech/article-2451785/Grand-Theft-Auto-Middle-class-middle-aged-parents-likely-play-game.html

This next image shows a survey which I found showing how many people play GTA according to the website traffic and it also defines there age group....

http://www.gamefaqs.com/boards/634491-grand-theft-auto-v/67437494

As you can see the result is from 913 people which is a fair amount of people with 2.58% being under 13 justifies my finding of how even tho the game is based for 18+ it is not conclusive as the younger generation are still going to play this game so many professional surveys will be based off the false pretenses that no one under the age of 18 will be playing this game.